designing solutions that enhance people’s freedom to connect with what brings them joy
Bloom on Franklin
uplifting a community artwalk into a festival
After researching user-informed data, I helped the Bloom Team recreate their urban, block-party style art-walk into a fully fledged art and music festival brand, leading to record ticket sales and attendance.
Experience Design, User Research, Brand Strategy, Event Logistics, Product Design, Social Media strategy
GROOPS SOCIAL APP
it's like tinder, but for friend groups
This is my proposed solution for people looking to find a like-minded group of friends to hang out with near them. Designed for the outgoing traveler and introverted local alike.
UX Research & Design, End to End Product Design
SPOTIFY DEDICATIONS
refreshing SOCIAL INTERACTIONS ON SPOTIFY
An exercise in bringing the powerful human element of FM radio “song dedications” to a streaming app used by millions everyday.
UX Design & Research, Integrating Features within existing systems
BLOOM FESTIVAL SOCIAL MEDIA MANAGEMENT
USER CENTERED CONTENT CREATION, GRAPHIC DESIGN, MARKETING
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